Best for: Small teams starting with a CRM for the first time
✓ Generous free CRM
✓ Easy to start
Jobber is best for home service businesses in the US, Canada, UK and Australia. If that is not you — or price, features or availability in your country do not fit — these 23 alternatives are worth a look.
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| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
| Small teams starting with a CRM for the first time | Yes | US | Visit | |
| Indian SMBs wanting an affordable, customisable CRM | Yes | IN | Visit | |
| Sales teams that want built-in phone and email | Yes | IN | Visit | |
| Small sales teams focused on pipeline management | No (trial may exist) | EE | Visit | |
| High-volume lead businesses such as education, real estate and finance | No (trial may exist) | IN | Visit | |
| Growing businesses that want one modular ERP | Yes | BE | Visit | |
| Businesses that want email, SMS and WhatsApp campaigns together | Yes | FR | Visit | |
| Teams that want colourful, flexible work boards | Yes | IL | Visit | |
| Indian SMB sales teams wanting a simple CRM | Verify | IN | Visit | |
| Calling-heavy teams that follow up leads by phone and WhatsApp | Verify | IN | Visit | |
| Small teams wanting CRM, tasks and chat in one free tool | Yes | US | Visit | |
| Mid-sized and large sales organisations | No (trial may exist) | US | Visit | |
| B2B teams finding contacts and running outreach | Yes | US | Visit | |
| FMCG brands managing distributors and retail sales teams | No (trial may exist) | IN | Visit | |
| CPG companies managing field sales and distributors | No (trial may exist) | IN | Visit | |
| Indian real-estate developers and channel partners | No (trial may exist) | IN | Visit | |
| Trade and field-service businesses using iPhones and iPads | No (trial may exist) | AU | Visit | |
| Protecting focus time in Google Calendar | Yes | US | Visit | |
| Consultants and sales teams booking meetings | Yes | US | Visit | |
| Open-source scheduling you can customise | Yes | US | Visit | |
| Clinics, salons and consultants taking appointments | Yes | IN | Visit | |
| Small service businesses with several staff | Yes | US | Visit | |
| Shift-based businesses like retail, hospitality and healthcare | No (trial may exist) | AU | Visit |
Best for: Small teams starting with a CRM for the first time
✓ Generous free CRM
✓ Easy to start
Best for: Indian SMBs wanting an affordable, customisable CRM
✓ Good value
✓ Deep customisation
Best for: Sales teams that want built-in phone and email
✓ Built-in phone and email
✓ Clean UI
Best for: Small sales teams focused on pipeline management
✓ Very clear pipeline view
✓ Quick to adopt
Best for: High-volume lead businesses such as education, real estate and finance
✓ Handles large lead volumes
✓ Field sales features
Best for: Growing businesses that want one modular ERP
✓ Modular — add apps as you grow
✓ Open-source community edition
Best for: Businesses that want email, SMS and WhatsApp campaigns together
✓ Pricing based on emails sent
✓ Multi-channel messaging
Best for: Teams that want colourful, flexible work boards
✓ Visual and flexible
✓ Many templates
Best for: Indian SMB sales teams wanting a simple CRM
✓ Simple to adopt
✓ Built for Indian SMBs
Best for: Calling-heavy teams that follow up leads by phone and WhatsApp
✓ Built around calling workflows
✓ WhatsApp integration
Best for: Small teams wanting CRM, tasks and chat in one free tool
✓ Generous free plan
✓ Many tools in one
Best for: Mid-sized and large sales organisations
✓ Extremely powerful
✓ Huge ecosystem
Best for: B2B teams finding contacts and running outreach
✓ Free plan
✓ Database plus sequences
Best for: FMCG brands managing distributors and retail sales teams
✓ Built for Indian distribution
✓ Sales team app
Best for: CPG companies managing field sales and distributors
✓ Field sales app
✓ Distributor tools
Best for: Indian real-estate developers and channel partners
✓ Built for Indian real estate
✓ Site-visit and booking workflows
Best for: Trade and field-service businesses using iPhones and iPads
✓ Built around trade businesses
✓ Strong iOS app
Best for: Protecting focus time in Google Calendar
✓ Free plan
✓ Smart time blocking
Best for: Consultants and sales teams booking meetings
✓ Very easy
✓ Free plan
Best for: Open-source scheduling you can customise
✓ Open source
✓ Free plan
Best for: Clinics, salons and consultants taking appointments
✓ Affordable
✓ Zoho integrations
Best for: Small service businesses with several staff
✓ Generous free plan
✓ Staff calendars
Best for: Shift-based businesses like retail, hospitality and healthcare
✓ Easy shift scheduling
✓ Time clock with photo check-in
Free CRM with contacts, deals, email tracking and forms, with paid hubs for marketing, sales and service.
Customisable CRM with lead management, workflows, telephony integrations and AI assistant features.
Sales CRM from Freshworks with built-in calling, email sequences and deal pipelines.
Visual pipeline CRM designed around deals and sales activities.
Best for: High-volume lead businesses such as education, real estate and finance
Sales execution and marketing automation CRM popular with Indian enterprises.
Open-source modular ERP covering inventory, accounting, CRM, POS, website and more.
Formerly Sendinblue — email, SMS and WhatsApp marketing with a built-in CRM.
Work OS with boards, automations and CRM products.
Sales CRM built for small and mid-sized Indian businesses.
Best for: Calling-heavy teams that follow up leads by phone and WhatsApp
CRM focused on calling and WhatsApp follow-ups, with call recording from the app.
All-in-one workspace with CRM, tasks, chat and website builder.
The leading enterprise CRM with deep customisation and an enormous ecosystem.
Sales intelligence and engagement platform with a large contact database.
Retail intelligence and distribution management for consumer brands.
Sales force automation and distributor management for consumer goods.
Real-estate CRM and marketing automation built for Indian developers.
Job management app for tradies, covering quotes, scheduling, job cards, invoicing and payments.
AI scheduling that blocks time for habits, tasks and meetings.
Scheduling links that let people book time on your calendar.
Open-source scheduling infrastructure and app.
Best for: Clinics, salons and consultants taking appointments
Appointment scheduling with reminders and staff calendars.
Free appointment scheduling with booking page and reminders.
Workforce management app for rostering, time clocks, leave and labour-law compliance across many countries.