Best for: Small teams starting with a CRM for the first time
✓ Generous free CRM
✓ Easy to start
Best Lavender alternatives
Lavender is best for sales reps writing cold emails. If that is not you — or price, features or availability in your country do not fit — these 13 alternatives are worth a look.
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| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
| Small teams starting with a CRM for the first time | Yes | US | Visit | |
| Indian SMBs wanting an affordable, customisable CRM | Yes | IN | Visit | |
| B2B teams finding contacts and running outreach | Yes | US | Visit | |
| Growth teams enriching leads with AI | Yes | US | Visit | |
| Performance marketers testing ad, email and landing-page copy | No (trial may exist) | US | Visit | |
| Agencies and founders running cold email outreach | No (trial may exist) | US | Visit | |
| Sales teams running personalised email and LinkedIn outreach | No (trial may exist) | FR | Visit | |
| Founders and professionals growing on LinkedIn | No (trial may exist) | FR | Visit | |
| Sales and operations teams building AI agents | Yes | AU | Visit | |
| Anyone writing emails, proposals and blog posts in English | Yes | US | Visit | |
| Professionals handling heavy email every day | No (trial may exist) | US | Visit | |
| Gmail users wanting an AI-powered inbox | Yes | US | Visit | |
| Indian SaaS and D2C brands sending interactive emails | No (trial may exist) | IN | Visit |
Best for: Indian SMBs wanting an affordable, customisable CRM
✓ Good value
✓ Deep customisation
Best for: B2B teams finding contacts and running outreach
✓ Free plan
✓ Database plus sequences
Best for: Growth teams enriching leads with AI
✓ Powerful enrichment
✓ Free trial credits
Best for: Performance marketers testing ad, email and landing-page copy
✓ Predictive scores help choose between variants
✓ Brand voice and compliance rules for teams
Best for: Agencies and founders running cold email outreach
✓ Many sending accounts on one plan
✓ Built-in warm-up
Best for: Sales teams running personalised email and LinkedIn outreach
✓ Multichannel sequences
✓ Strong personalisation
Best for: Founders and professionals growing on LinkedIn
✓ Built specifically for LinkedIn
✓ Post inspiration library
Best for: Sales and operations teams building AI agents
✓ Agent templates for sales
✓ Multi-agent workflows
Best for: Anyone writing emails, proposals and blog posts in English
✓ Works in browsers and apps
✓ Free grammar checks
Best for: Professionals handling heavy email every day
✓ Very fast workflow
✓ AI drafts and summaries
Best for: Gmail users wanting an AI-powered inbox
✓ Strong AI search across email
✓ Bundles keep the inbox tidy
Best for: Indian SaaS and D2C brands sending interactive emails
✓ Interactive AMP email widgets
✓ AI email and journey builder
Free CRM with contacts, deals, email tracking and forms, with paid hubs for marketing, sales and service.
Pros
- Generous free CRM
- Easy to start
- Huge integration library
Cons
- Paid hubs get expensive as you scale
- Advanced automation is in higher tiers
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, Email Marketing Software
Customisable CRM with lead management, workflows, telephony integrations and AI assistant features.
Pros
- Good value
- Deep customisation
- Works with Zoho Books and Desk
Cons
- Setup takes time to do well
- Interface has many options
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, AI Sales & Lead Generation
Sales intelligence and engagement platform with a large contact database.
Pros
- Free plan
- Database plus sequences
Cons
- Follow privacy and anti-spam laws
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, AI Sales & Lead Generation
Data enrichment platform combining many data sources and AI research.
Pros
- Powerful enrichment
- Free trial credits
Cons
- Steep learning curve
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Sales & Lead Generation
AI copywriting platform that gives each copy variation a predicted performance score, so teams can pick the strongest ad or headline before spending.
Pros
- Predictive scores help choose between variants
- Brand voice and compliance rules for teams
- Connects to ad and analytics accounts
Cons
- Priced for marketing teams rather than individuals
- Scores are predictions, not guarantees
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- AI Writing Tools, AI Sales & Lead Generation
Cold email platform with multiple sending accounts, warm-up, a lead database and campaign analytics.
Pros
- Many sending accounts on one plan
- Built-in warm-up
- Lead finder add-on
Cons
- Cold email must follow anti-spam laws
- Deliverability needs careful setup
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- AI Sales & Lead Generation, AI Email & Outreach Tools
Outreach platform that combines email, LinkedIn steps and calls with personalised images and a lead database.
Pros
- Multichannel sequences
- Strong personalisation
- Lead database included
Cons
- Per-user pricing adds up
- Must comply with anti-spam rules
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- AI Sales & Lead Generation, AI Email & Outreach Tools
LinkedIn growth tool with AI post writing, a viral-post library, scheduling, analytics and lead lists.
Pros
- Built specifically for LinkedIn
- Post inspiration library
- Scheduling and analytics
Cons
- LinkedIn only
- Monthly cost for individuals
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- AI Sales & Lead Generation, AI Social Media & Short-Video Tools
Platform for building teams of AI agents for research, sales outreach and operations, without code.
Pros
- Agent templates for sales
- Multi-agent workflows
- Free plan
Cons
- Takes experimentation to set up
- Credits per action
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Sales & Lead Generation, Automation & AI Agents
AI writing assistant for grammar, clarity, tone and generative rewrites across apps.
Pros
- Works in browsers and apps
- Free grammar checks
- Tone suggestions
Cons
- Generative features limited on free plan
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Writing Tools, AI Email & Outreach Tools
Fast email app for Gmail and Outlook accounts with keyboard shortcuts, AI drafting, split inbox and follow-up reminders.
Pros
- Very fast workflow
- AI drafts and summaries
- Reminders and read status
Cons
- Expensive per user
- Only for Gmail and Outlook accounts
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Business Email & Office Suites, AI Email & Outreach Tools
Email app for Gmail with an AI assistant that searches, summarises and drafts replies across your whole inbox.
Pros
- Strong AI search across email
- Bundles keep the inbox tidy
- Free plan
Cons
- Gmail only
- Email content is processed by AI providers
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Email & Outreach Tools
Bengaluru-based email marketing platform known for interactive AMP emails — forms, carts and quizzes that work inside the email.
Pros
- Interactive AMP email widgets
- AI email and journey builder
- Indian support team
Cons
- AMP does not work in every inbox
- Contact-based pricing grows with your list
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Email Marketing Software, AI Email & Outreach Tools