Best lemlist alternatives

lemlist is best for sales teams running personalised email and LinkedIn outreach. If that is not you — or price, features or availability in your country do not fit — these 13 alternatives are worth a look.

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SoftwareBest forFree planOrigin
HubSpot CRM logoHubSpot CRMSmall teams starting with a CRM for the first timeYesUSVisit
Zoho CRM logoZoho CRMIndian SMBs wanting an affordable, customisable CRMYesINVisit
Apollo.io logoApollo.ioB2B teams finding contacts and running outreachYesUSVisit
Clay logoClayGrowth teams enriching leads with AIYesUSVisit
Anyword logoAnywordPerformance marketers testing ad, email and landing-page copyNo (trial may exist)USVisit
Lavender logoLavenderSales reps writing cold emailsYesUSVisit
Instantly logoInstantlyAgencies and founders running cold email outreachNo (trial may exist)USVisit
Taplio logoTaplioFounders and professionals growing on LinkedInNo (trial may exist)FRVisit
Relevance AI logoRelevance AISales and operations teams building AI agentsYesAUVisit
Grammarly logoGrammarlyAnyone writing emails, proposals and blog posts in EnglishYesUSVisit
Superhuman logoSuperhumanProfessionals handling heavy email every dayNo (trial may exist)USVisit
Shortwave logoShortwaveGmail users wanting an AI-powered inboxYesUSVisit
Mailmodo logoMailmodoIndian SaaS and D2C brands sending interactive emailsNo (trial may exist)INVisit
#2

Best for: Indian SMBs wanting an affordable, customisable CRM

✓ Good value
✓ Deep customisation

Free planMade for India
Visit Zoho CRM ↗
#4

Best for: Growth teams enriching leads with AI

✓ Powerful enrichment
✓ Free trial credits

Free plan
Visit Clay ↗
#5

Best for: Performance marketers testing ad, email and landing-page copy

✓ Predictive scores help choose between variants
✓ Brand voice and compliance rules for teams

Visit Anyword ↗
#6

Best for: Sales reps writing cold emails

✓ Real-time scoring in Gmail and Outlook
✓ Personalisation ideas from prospect data

Free plan
Visit Lavender ↗
#7

Best for: Agencies and founders running cold email outreach

✓ Many sending accounts on one plan
✓ Built-in warm-up

Visit Instantly ↗
#8

Best for: Founders and professionals growing on LinkedIn

✓ Built specifically for LinkedIn
✓ Post inspiration library

Visit Taplio ↗
#10

Best for: Anyone writing emails, proposals and blog posts in English

✓ Works in browsers and apps
✓ Free grammar checks

Free plan
Visit Grammarly ↗
#12

Best for: Gmail users wanting an AI-powered inbox

✓ Strong AI search across email
✓ Bundles keep the inbox tidy

Free plan
Visit Shortwave ↗
#13

Best for: Indian SaaS and D2C brands sending interactive emails

✓ Interactive AMP email widgets
✓ AI email and journey builder

Made for India
Visit Mailmodo ↗
1HubSpot CRM logo

HubSpot CRM

Best for: Small teams starting with a CRM for the first time

Visit site

Free CRM with contacts, deals, email tracking and forms, with paid hubs for marketing, sales and service.

Pros

  • Generous free CRM
  • Easy to start
  • Huge integration library

Cons

  • Paid hubs get expensive as you scale
  • Advanced automation is in higher tiers
Free plan
Yes
Pricing
See provider
Also in
CRM Software, Email Marketing Software
2Zoho CRM logo

Zoho CRM Made for India

Best for: Indian SMBs wanting an affordable, customisable CRM

Visit site

Customisable CRM with lead management, workflows, telephony integrations and AI assistant features.

Pros

  • Good value
  • Deep customisation
  • Works with Zoho Books and Desk

Cons

  • Setup takes time to do well
  • Interface has many options
Free plan
Yes
Pricing
See provider
Also in
CRM Software, AI Sales & Lead Generation
3Apollo.io logo

Apollo.io

Best for: B2B teams finding contacts and running outreach

Visit site

Sales intelligence and engagement platform with a large contact database.

Pros

  • Free plan
  • Database plus sequences

Cons

  • Follow privacy and anti-spam laws
Free plan
Yes
Pricing
See provider
Also in
CRM Software, AI Sales & Lead Generation
4Clay logo

Clay

Best for: Growth teams enriching leads with AI

Visit site

Data enrichment platform combining many data sources and AI research.

Pros

  • Powerful enrichment
  • Free trial credits

Cons

  • Steep learning curve
Free plan
Yes
Pricing
See provider
Also in
AI Sales & Lead Generation
5Anyword logo

Anyword

Best for: Performance marketers testing ad, email and landing-page copy

Visit site

AI copywriting platform that gives each copy variation a predicted performance score, so teams can pick the strongest ad or headline before spending.

Pros

  • Predictive scores help choose between variants
  • Brand voice and compliance rules for teams
  • Connects to ad and analytics accounts

Cons

  • Priced for marketing teams rather than individuals
  • Scores are predictions, not guarantees
Free plan
No (trial may exist)
Pricing
See provider
Also in
AI Writing Tools, AI Sales & Lead Generation
6Lavender logo

Lavender

Best for: Sales reps writing cold emails

Visit site

AI email coach that scores sales emails while you write and suggests changes to get more replies.

Pros

  • Real-time scoring in Gmail and Outlook
  • Personalisation ideas from prospect data
  • Free basic plan

Cons

  • Only for sales email
  • Advice can feel generic
Free plan
Yes
Pricing
See provider
Also in
AI Sales & Lead Generation, AI Email & Outreach Tools
7Instantly logo

Instantly

Best for: Agencies and founders running cold email outreach

Visit site

Cold email platform with multiple sending accounts, warm-up, a lead database and campaign analytics.

Pros

  • Many sending accounts on one plan
  • Built-in warm-up
  • Lead finder add-on

Cons

  • Cold email must follow anti-spam laws
  • Deliverability needs careful setup
Free plan
No (trial may exist)
Pricing
See provider
Also in
AI Sales & Lead Generation, AI Email & Outreach Tools
8Taplio logo

Taplio

Best for: Founders and professionals growing on LinkedIn

Visit site

LinkedIn growth tool with AI post writing, a viral-post library, scheduling, analytics and lead lists.

Pros

  • Built specifically for LinkedIn
  • Post inspiration library
  • Scheduling and analytics

Cons

  • LinkedIn only
  • Monthly cost for individuals
Free plan
No (trial may exist)
Pricing
See provider
Also in
AI Sales & Lead Generation, AI Social Media & Short-Video Tools
9Relevance AI logo

Relevance AI

Best for: Sales and operations teams building AI agents

Visit site

Platform for building teams of AI agents for research, sales outreach and operations, without code.

Pros

  • Agent templates for sales
  • Multi-agent workflows
  • Free plan

Cons

  • Takes experimentation to set up
  • Credits per action
Free plan
Yes
Pricing
See provider
Also in
AI Sales & Lead Generation, Automation & AI Agents
10Grammarly logo

Grammarly

Best for: Anyone writing emails, proposals and blog posts in English

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AI writing assistant for grammar, clarity, tone and generative rewrites across apps.

Pros

  • Works in browsers and apps
  • Free grammar checks
  • Tone suggestions

Cons

  • Generative features limited on free plan
Free plan
Yes
Pricing
See provider
Also in
AI Writing Tools, AI Email & Outreach Tools
11Superhuman logo

Superhuman

Best for: Professionals handling heavy email every day

Visit site

Fast email app for Gmail and Outlook accounts with keyboard shortcuts, AI drafting, split inbox and follow-up reminders.

Pros

  • Very fast workflow
  • AI drafts and summaries
  • Reminders and read status

Cons

  • Expensive per user
  • Only for Gmail and Outlook accounts
Free plan
No (trial may exist)
Pricing
See provider
Also in
Business Email & Office Suites, AI Email & Outreach Tools
12Shortwave logo

Shortwave

Best for: Gmail users wanting an AI-powered inbox

Visit site

Email app for Gmail with an AI assistant that searches, summarises and drafts replies across your whole inbox.

Pros

  • Strong AI search across email
  • Bundles keep the inbox tidy
  • Free plan

Cons

  • Gmail only
  • Email content is processed by AI providers
Free plan
Yes
Pricing
See provider
Also in
AI Email & Outreach Tools
13Mailmodo logo

Mailmodo Made for India

Best for: Indian SaaS and D2C brands sending interactive emails

Visit site

Bengaluru-based email marketing platform known for interactive AMP emails — forms, carts and quizzes that work inside the email.

Pros

  • Interactive AMP email widgets
  • AI email and journey builder
  • Indian support team

Cons

  • AMP does not work in every inbox
  • Contact-based pricing grows with your list
Free plan
No (trial may exist)
Pricing
See provider
Also in
Email Marketing Software, AI Email & Outreach Tools