Email Marketing Software
Brevo vs Klaviyo
Both are email marketing software. The short answer: choose Brevo if you are businesses that want email, SMS and WhatsApp campaigns together; choose Klaviyo if you are e-commerce brands doing email and SMS marketing.
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| Best for | Businesses that want email, SMS and WhatsApp campaigns together | E-commerce brands doing email and SMS marketing |
|---|---|---|
| Free plan | Yes | Yes |
| Pricing | See provider | See provider |
| Built for India | Global | Global |
| Categories | CRM Software, Email Marketing Software, WhatsApp Marketing & Business API Tools | Email Marketing Software, AI Tools for Online Sellers |
| Strengths |
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| Watch out for |
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| Visit Brevo | Visit Klaviyo |
Which should you choose?
Brevo: Formerly Sendinblue — email, SMS and WhatsApp marketing with a built-in CRM.
Klaviyo: Email and SMS marketing platform for online stores, using store data for segmentation, automated flows and AI suggestions.
The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.
Not sure either fits? See all email marketing software compared.