HubSpot CRM vs Klaviyo (2026) — Which Is Better for Your Business?

HubSpot CRM vs Klaviyo

Both are email marketing software. The short answer: choose HubSpot CRM if you are small teams starting with a CRM for the first time; choose Klaviyo if you are e-commerce brands doing email and SMS marketing.

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	HubSpot CRM	Klaviyo
Best for	Small teams starting with a CRM for the first time	E-commerce brands doing email and SMS marketing
Free plan	Yes	Yes
Pricing	See provider	See provider
Built for India	Global	Global
Categories	CRM Software, Email Marketing Software, AI Sales & Lead Generation	Email Marketing Software, AI Tools for Online Sellers
Strengths	Generous free CRM Easy to start Huge integration library	Deep Shopify and WooCommerce data Powerful segments and flows Free plan for small lists
Watch out for	Paid hubs get expensive as you scale Advanced automation is in higher tiers	Costs rise quickly with contacts SMS availability varies by country
	Visit HubSpot CRM	Visit Klaviyo

HubSpot CRM

Klaviyo

Best for

Small teams starting with a CRM for the first time

E-commerce brands doing email and SMS marketing

Free plan

Yes

Pricing

See provider

Built for India

Global

Which should you choose?

HubSpot CRM: Free CRM with contacts, deals, email tracking and forms, with paid hubs for marketing, sales and service.

Klaviyo: Email and SMS marketing platform for online stores, using store data for segmentation, automated flows and AI suggestions.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.