Email Marketing Software
Klaviyo vs Brevo
Both are email marketing software. The short answer: choose Klaviyo if you are e-commerce brands doing email and SMS marketing; choose Brevo if you are businesses that want email, SMS and WhatsApp campaigns together.
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| Best for | E-commerce brands doing email and SMS marketing | Businesses that want email, SMS and WhatsApp campaigns together |
|---|---|---|
| Free plan | Yes | Yes |
| Pricing | See provider | See provider |
| Built for India | Global | Global |
| Categories | Email Marketing Software, AI Tools for Online Sellers | CRM Software, Email Marketing Software, WhatsApp Marketing & Business API Tools |
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| Visit Klaviyo | Visit Brevo |
Which should you choose?
Klaviyo: Email and SMS marketing platform for online stores, using store data for segmentation, automated flows and AI suggestions.
Brevo: Formerly Sendinblue — email, SMS and WhatsApp marketing with a built-in CRM.
The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.
Not sure either fits? See all email marketing software compared.