Email Marketing Software
Klaviyo vs Mailchimp
Both are email marketing software. The short answer: choose Klaviyo if you are e-commerce brands doing email and SMS marketing; choose Mailchimp if you are small businesses starting email newsletters.
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| Best for | E-commerce brands doing email and SMS marketing | Small businesses starting email newsletters |
|---|---|---|
| Free plan | Yes | Yes |
| Pricing | See provider | See provider |
| Built for India | Global | Global |
| Categories | Email Marketing Software, AI Tools for Online Sellers | Email Marketing Software |
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| Visit Klaviyo | Visit Mailchimp |
Which should you choose?
Klaviyo: Email and SMS marketing platform for online stores, using store data for segmentation, automated flows and AI suggestions.
Mailchimp: Email marketing and automation platform with templates and audience tools.
The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.
Not sure either fits? See all email marketing software compared.