Email Marketing Software

Klaviyo vs Zoho Campaigns

Both are email marketing software. The short answer: choose Klaviyo if you are e-commerce brands doing email and SMS marketing; choose Zoho Campaigns if you are zoho users and Indian SMBs.

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Klaviyo logo KlaviyoZoho Campaigns logo Zoho Campaigns
Best forE-commerce brands doing email and SMS marketingZoho users and Indian SMBs
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalYes
CategoriesEmail Marketing Software, AI Tools for Online SellersEmail Marketing Software
Strengths
  • Deep Shopify and WooCommerce data
  • Powerful segments and flows
  • Free plan for small lists
  • Integrates with Zoho CRM
  • Affordable
Watch out for
  • Costs rise quickly with contacts
  • SMS availability varies by country
  • Editor less modern than leaders
Visit KlaviyoVisit Zoho Campaigns

Which should you choose?

Klaviyo: Email and SMS marketing platform for online stores, using store data for segmentation, automated flows and AI suggestions.

Zoho Campaigns: Email marketing tool that syncs with Zoho CRM and other apps.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.