AI Email & Outreach Tools

Lavender vs Shortwave

Both are ai email & outreach tools. The short answer: choose Lavender if you are sales reps writing cold emails; choose Shortwave if you are gmail users wanting an AI-powered inbox.

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Lavender logo LavenderShortwave logo Shortwave
Best forSales reps writing cold emailsGmail users wanting an AI-powered inbox
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesAI Sales & Lead Generation, AI Email & Outreach ToolsAI Email & Outreach Tools
Strengths
  • Real-time scoring in Gmail and Outlook
  • Personalisation ideas from prospect data
  • Free basic plan
  • Strong AI search across email
  • Bundles keep the inbox tidy
  • Free plan
Watch out for
  • Only for sales email
  • Advice can feel generic
  • Gmail only
  • Email content is processed by AI providers
Visit LavenderVisit Shortwave

Which should you choose?

Lavender: AI email coach that scores sales emails while you write and suggests changes to get more replies.

Shortwave: Email app for Gmail with an AI assistant that searches, summarises and drafts replies across your whole inbox.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all ai email & outreach tools compared.