Email Marketing Software

Mailchimp vs Klaviyo

Both are email marketing software. The short answer: choose Mailchimp if you are small businesses starting email newsletters; choose Klaviyo if you are e-commerce brands doing email and SMS marketing.

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Mailchimp logo MailchimpKlaviyo logo Klaviyo
Best forSmall businesses starting email newslettersE-commerce brands doing email and SMS marketing
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesEmail Marketing SoftwareEmail Marketing Software, AI Tools for Online Sellers
Strengths
  • Easy templates
  • Free plan for small lists
  • Strong integrations
  • Deep Shopify and WooCommerce data
  • Powerful segments and flows
  • Free plan for small lists
Watch out for
  • Gets pricey as lists grow
  • Free plan is limited
  • Costs rise quickly with contacts
  • SMS availability varies by country
Visit MailchimpVisit Klaviyo

Which should you choose?

Mailchimp: Email marketing and automation platform with templates and audience tools.

Klaviyo: Email and SMS marketing platform for online stores, using store data for segmentation, automated flows and AI suggestions.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.