Social Media Management Tools

Metricool vs Publer

Both are social media management tools. The short answer: choose Metricool if you are freelancers and agencies wanting analytics plus scheduling; choose Publer if you are creators and small teams scheduling to many networks.

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Metricool logo MetricoolPubler logo Publer
Best forFreelancers and agencies wanting analytics plus schedulingCreators and small teams scheduling to many networks
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesSocial Media Management Tools, Instagram & Creator ToolsSocial Media Management Tools
Strengths
  • Free plan
  • Good analytics
  • Generous free plan
  • Supports Google Business Profile and more
  • Bulk scheduling
Watch out for
  • Advanced features paid
  • Some analytics are paid
  • Interface can feel busy
Visit MetricoolVisit Publer

Which should you choose?

Metricool: Social media planning and analytics including ads reporting.

Publer: Social scheduler for many platforms, with a calendar, AI assist, link-in-bio page and analytics.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all social media management tools compared.