AI Email & Outreach Tools

Shortwave vs Apollo.io

Both are ai email & outreach tools. The short answer: choose Shortwave if you are gmail users wanting an AI-powered inbox; choose Apollo.io if you are b2B teams finding contacts and running outreach.

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Shortwave logo ShortwaveApollo.io logo Apollo.io
Best forGmail users wanting an AI-powered inboxB2B teams finding contacts and running outreach
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesAI Email & Outreach ToolsCRM Software, AI Sales & Lead Generation, AI Email & Outreach Tools
Strengths
  • Strong AI search across email
  • Bundles keep the inbox tidy
  • Free plan
  • Free plan
  • Database plus sequences
Watch out for
  • Gmail only
  • Email content is processed by AI providers
  • Follow privacy and anti-spam laws
Visit ShortwaveVisit Apollo.io

Which should you choose?

Shortwave: Email app for Gmail with an AI assistant that searches, summarises and drafts replies across your whole inbox.

Apollo.io: Sales intelligence and engagement platform with a large contact database.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all ai email & outreach tools compared.