Social Media Management Tools

Vista Social vs Metricool

Both are social media management tools. The short answer: choose Vista Social if you are agencies managing many brand accounts; choose Metricool if you are freelancers and agencies wanting analytics plus scheduling.

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Vista Social logo Vista SocialMetricool logo Metricool
Best forAgencies managing many brand accountsFreelancers and agencies wanting analytics plus scheduling
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesSocial Media Management ToolsSocial Media Management Tools, Instagram & Creator Tools
Strengths
  • Unified inbox and reviews
  • Agency-friendly reports
  • Free plan
  • Free plan
  • Good analytics
Watch out for
  • Many features to learn
  • Listening on higher tiers
  • Advanced features paid
Visit Vista SocialVisit Metricool

Which should you choose?

Vista Social: Social media management with publishing, a shared inbox, review management, listening and client reports.

Metricool: Social media planning and analytics including ads reporting.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all social media management tools compared.