Email Marketing Software

Zoho Campaigns vs Klaviyo

Both are email marketing software. The short answer: choose Zoho Campaigns if you are zoho users and Indian SMBs; choose Klaviyo if you are e-commerce brands doing email and SMS marketing.

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Zoho Campaigns logo Zoho CampaignsKlaviyo logo Klaviyo
Best forZoho users and Indian SMBsE-commerce brands doing email and SMS marketing
Free planYesYes
PricingSee providerSee provider
Built for IndiaYesGlobal
CategoriesEmail Marketing SoftwareEmail Marketing Software, AI Tools for Online Sellers
Strengths
  • Integrates with Zoho CRM
  • Affordable
  • Deep Shopify and WooCommerce data
  • Powerful segments and flows
  • Free plan for small lists
Watch out for
  • Editor less modern than leaders
  • Costs rise quickly with contacts
  • SMS availability varies by country
Visit Zoho CampaignsVisit Klaviyo

Which should you choose?

Zoho Campaigns: Email marketing tool that syncs with Zoho CRM and other apps.

Klaviyo: Email and SMS marketing platform for online stores, using store data for segmentation, automated flows and AI suggestions.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.